{"id":8243,"date":"2023-03-20T15:35:55","date_gmt":"2023-03-20T14:35:55","guid":{"rendered":"https:\/\/www.malartic-lagraviere.com\/?p=8243"},"modified":"2023-04-13T09:58:47","modified_gmt":"2023-04-13T07:58:47","slug":"from-terroir-to-blockchain-150-nfts-of-chateau-malartic-lagraviere-2022-in-magnums","status":"publish","type":"post","link":"https:\/\/www.malartic-lagraviere.com\/en\/news\/from-terroir-to-blockchain-150-nfts-of-chateau-malartic-lagraviere-2022-in-magnums\/","title":{"rendered":"From Terroir to Blockchain, 150 NFTs of Ch\u00e2teau Malartic-Lagravi\u00e8re 2022 in magnums, sold out in one hour!"},"content":{"rendered":"

From Terroir to Blockchain, <\/strong><\/span>150 NFTs of Ch\u00e2teau Malartic-Lagravi\u00e8re 2022 in magnums have been sold out in on April 12. A real success!<\/span>
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Ch\u00e2teau Malartic-Lagravi\u00e8re, a Bordeaux grand cru class\u00e9, has launched on April 12, 2023 an <\/strong>exclusive NFT collection of 150 engraved and numbered magnums of the 2022 vintage<\/strong>. <\/strong><\/p>\n

The sale has been sold out in one hour!<\/span> <\/u><\/strong><\/p>\n

On Wednesday 12 April, at 6 PM CET, opening the En-Primeur week of Bordeaux, the NFT Limited Edition collection, sold out in one hour on intercellar.io<\/a> marketplace, has been a real success!<\/p>\n

Jean-Jacques, V\u00e9ronique and S\u00e9verine, the second generation now managing the estate, are keen to embrace any benefits that may be offered by the latest technological, agricultural and environmental innovations. Always on the lookout for qualitative and innovative opportunities<\/strong>, this project with the Web3 InterCellar Marketplace and the Maison Moussi\u00e9 cooperage made perfect sense.<\/p>\n

Ch\u00e2teau Malartic-Lagravi\u00e8re has been working for several years with the Maison Moussi\u00e9 cooperage, known for its high-end, distinctive style, including a barrel toasted with lava stone, which preserves and highlights the fruit, a quality that particularly appeals to the Bonnie family.<\/p>\n

From this innovative recipient, the Ch\u00e2teau is offering 150 NFTs representing 150 unique, engraved, numbered magnums of the sublime 2022 vintage<\/strong>.<\/p>\n

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Thanks to the NFT technology, which provides proof of ownership, the wines can be traded without leaving the Ch\u00e2teau. This ground-breaking approach reduces the carbon footprint and preserves the quality of the bottles, which are stored in perfect conditions at the property.<\/p>\n

Each NFT has been sold for \u20ac250 including VAT<\/strong> and includes a tour of the ch\u00e2teau.<\/p>\n

There is one \u201cgolden cap\u201d magnum that offers an exclusive experience: dinner and one night\u2019s accommodation at the Ch\u00e2teau.<\/p>\n

S\u00e9verine Bonnie, Malartic-Lagravi\u00e8re\u2019s Marketing Director, intends to reach a new, younger client\u00e8le who are interested in high quality, innovative new products. “Malartic has always managed to navigate between excellence and innovation: with this “from Terroir to Blockchain\u201d NFT limited series, we hope to reach a new client\u00e8le and bring great wines to the world of Web3<\/em>. An exciting challenge!\u201d<\/em><\/p>\n

It’s a successful operation and the beginning of a beautiful relationship with these new Malartic fans!<\/strong><\/span><\/p>\n

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About the sale<\/strong><\/p>\n